Marketing

Agents, Marketing

Knowing Your clients Lifestyle is Key

With about five millions homes sold every year in the United States alone, you can rest assured there are profits to be made in the real estate industry. From first time buyers to seasoned home owners looking for their dream home, many individuals are turning to real estate agents to help find their ideal home. While there are obviously many buyers, the market for real estate agents is however, saturated and very competitive. So what sets apart top real estate agents from others? The ability to adapt to their audience.Your ability to determine and apply your buyer’s needs to the homes you show and sell, is vital! We are here to discuss exactly how to so.

Know your clients lifestyle

Understanding your client’s current or desired lifestyle is instrumental to understanding which type of home they may enjoy best. This will also help you determine location, amenities, budget, and other factors we will discuss further. For example, when selling to a young and newly married first time buyer, a home featuring plenty of room for growing children may be exactly what they are searching for. Whereas, someone in their 60’s may be searching for a home to comfortably retire in.This individual may prefer a home with fewer stairs and downstairs bedrooms to accommodate their hybrid long-term care needs. If you were to fail to recognize these lifestyle differences you may lose time showing homes that do not accommodate their needs thus, costing you a sale and time. 

Your client’s lifestyle can also provide insights into their overall style. Someone who works from home may prefer a space with a home office and someone who works in interior design may be more focused on more modern finishes. Additionally, it is always important to discuss budget in order to determine which home would best meet their desired price point. Chances are even if a home meets all of their desired criteria, if the price point is way above their budget this home will not be the home for them. Understanding your client’s needs and overall lifestyle will be key to finding and selling homes faster and more effectively to each client. A better understanding will also improve each client’s overall client experience when working with you over other agents. 

Marketing

Top marketing tips for real estate agents

Every real estate agent wants to grow their business and marketing strategies, to play a great role in capturing the attention of their potential clients. Real estate agents are the key in the home buying process. The real estate industries are very competitive. For your company to be among the best, the agents have to be creative and always looking for new ideas to promote their business. Here are some marketing tips that can help your company to the next level.

1.   Use images and videos on social media sharing

It’s ideal to include images and videos in your digital marketing strategies when you are networking. Images and videos increase the customer’s engagement levels with the company. They make it easy for the companies to incorporate their key elements into all of their post.

Videos and picture have grown in popularity due to social media platforms like LinkedIn, Facebook, and Instagram among others. Videos are fun and easy to connect with your network. The user can live stream longer videos and share clips of the videos in platforms like Instagram. Carry around cameras and tiny computer with the ability to capture high-quality videos and images and sharing will be easier than ever.

2.   Create a virtual tour

Create a unique culture inside your business that you can show. Get also involved in community activities. Create a virtual tour of your business that customers rave about. Break the video into several pieces and follow different agent in a month.

These virtual tours and videos help the company to show case the operations of your business. This will make the people reach out and work with the company. Software makes it possible for the real agents to capture and create their own 3D virtue tours. Make a virtual tour to impress your buyers.

3.   Market yourself on Zillow

Zillow has over 190 million viewers per month. The site provides the opportunity to get your business in the forefront. Zillow makes a list of the set up your own profile which will enable you to share your listing with potential clients and with a larger group of audience. This increases the chances of getting a new buyer.

Majority of the leads starts off on Zillow. Most of the people after starting Zillow never leave. It is an ideal means of marketing your services and products as a buyer’s agent for your success. Research shows that agents who market themselves on Zillow sell many properties per year compared to those who don’t market themselves.

4.   Create Real Estate blog ideas to your site

Build a blog and create content and make the most effective use of SEO. Blogging is becoming popular with majority of companies. It offers for your clients the insight value of your company. When creating the blog major on the best content that will attract potential customers. Put yourself in situation of a homeowner who is moving to an area and come up with new ideas and content as an agent.

Make if simple for people to go through your main website and your profile pages for people to learn more about you and your business. Create images on your posts to make them more interesting.

5.   Make partnership with local businesses

This is a unique way to encourage your potential buyers to visit your open house which will enable you to set up in different rooms of the house. Use local connections and partner with coffee shops, home décor showrooms, clothing boutiques among other and invite them in your open house to promote listing. This will make the potential buyers to explore each and every room.

Agents, Marketing

4 great tips for selling luxury real estate

The art of selling luxury real estate is undoubtedly in a class of its own. Unlike typical real estate, luxury real estate needs some smart push to get through with – as far as sales are concerned.

  1. Impressions are everything

Just like with every other real estate, luxury real estate has a lot to do with first impressions. You want that potential buyer to be thrilled by that first photo of your property that they see. This means that you need to stage your home in such a way as to turn on buyers. Put considerable effort into this stage of the real estate selling process.

2. Be patient

No matter how bright or dull the market looks like, you’ll want to hold your horns and be patient with the entire process. Some sellers mess up by rushing the process. You don’t want to ignore those pesky details that might influence the meaning of your real estate pricing. The point is that you don’t want to cause tension with agents, or put of buyers by being hasty. Follow the leads of your agent(s), and be sure to think deep throughout the process.

3. Work with your agent

If you have a real estate agent, you’ll want to put your heads together and work as a team. The agent knows some hard truths, and possesses essential skills, on selling real estate. They will help you mitigate the relationships with the buyer and take care of those technical tidbits on your behalf. This way, you won’t be losing your sanity trying to grasp what goes in real estate. 

4. Consider adding in some incentives

If you have something that can sweeten the deal for you, you might want to make sure that you include it. Maybe you got some hand-picked works of art, or some antique furniture. These things can greatly add to the worth of luxury real estate.